Any website should be able to deliver the right kind of user experience, which deals with ensuring clarity in the presentation of the content so that the user is not confused or lost. You definitely want to maximize the attention that you get on the Internet by maximizing the conversions from your website. The best way to ensure this is by opting for favorable information architecture of the website.
The information architecture deals with the flow of the information on a page as well as the passage of information from one web page to another. You definitely want to keep you visitor engaged, it is therefore important that all the web pages are well thought out and can ensure that the user is not lost for information, not does he/she feel that the pages are not in sync. Any kind of information that you provide has to be well supported by other pages on your website, contracting information can have a bad impact on your brand value and can also be low point for the user.
At GoGoIT, while we receive a project on an e-commerce web portal or a community website or a business website, we first study the business objectives and the purposes to be fulfilled by the website. Accordingly, we have our in house experts, who design a site map which includes a specific hierarchy of information flow. This clearly defines how we expect users to react when on different pages and how we can manipulate them to pages that we want them to go. In this way, we plan out the right information architecture for a particular site.
This is followed by a vigorous session with our client, trying to understand more about the business from them, collecting feedback and making alterations if required. In this way all websites or portals that we create, present a very well defined structure. It not only helps the visitors with great user experience, it is also said to be very useful for the online marketing purposes.
Make sure that your website reflects the right image of your company, ask the experts at GoGoIT to help you with the right information architecture so that your website can deliver conversions the way you want it to.